Image by Sam Mgrdichian

This was a 360 campaign developed for Paragon Sports, a sporting goods store based out of NYC. The goal of the campaign was to showcase the peak of performance in various locations with the slogan "practice makes paragon." Because paragon means "peak," the headline for the campaign became "Get Here."

Art Direction, Copywriting & Design

PARAGON SPORTS

HERO VIDEO

Showcases the campaign and use of brand symbol.

BRANDING AND CREATIVE EXECUTION

I developed the tagline and new slogan for this campaign as well as a new symbol. 

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©2020 by Alicia Prieto