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©2018 by Alicia Prieto.

Massage Therapy | Logo & Branding

I created an identity for a Massage Therapy business and developed the brand from sketches to finalized products. 

greys-anatomy-muscle-diagram-muscle-char

Inspiration

The inspiration for the branding came from anatomical drawings and charts. The client asked to stay away from the spiritual elements of massage and convey a more grounded approach to the practice that reflected his anatomical studies in school.

Process

I began to develop a logo that would reflect the main ideas the client asked me to represent: healing, calm, and wholeness.
Sketching is a tool that allows me to play with my ideas and keep a record of the development of a concept. 

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Logo.jpg

Logo

After a few rounds, the client and I agreed on this iteration of the logo. The two hands represent the healing work that a massage therapist's hands do as well as a circular movement that represents wholeness.