Massage Therapy | Logo & Branding

I created an identity for a Massage Therapy business and developed the brand from sketches to finalized products. 



The inspiration for the branding came from anatomical drawings and charts. The client asked to stay away from the spiritual elements of massage and convey a more grounded approach to the practice that reflected his anatomical studies in school.


I began to develop a logo that would reflect the main ideas the client asked me to represent: healing, calm, and wholeness.
Sketching is a tool that allows me to play with my ideas and keep a record of the development of a concept. 



After a few rounds, the client and I agreed on this iteration of the logo. The two hands represent the healing work that a massage therapist's hands do as well as a circular movement that represents wholeness.

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©2020 by Alicia Prieto