making pasta

GIOVANNI RANA

Agency: We Are Social NYC

Role: Concepting & Design

During my time working for Giovanni Rana, I used their signature food photography to create eye-catching stop motion videos and brought tortelloni to life. I also created gifs for use in their IG stories and developed new ways to build interactivity and community into
the iconic Italian brand.

RECIPE VIDEOS

The stop-motion treatment reflected the playful nature of the brand and revitalized 
the brand's product photography. 

INSTAGRAM STORIES

Sharing the Giovanni Rana brand on Stories with holiday inspiration and engaging recipes.

GIPHY STICKERS

Custom made branded gifs. 

PROCESS

IDEATION

Created a content plan outlining creative ideas, references, social trends, and suggestions to the team.

SKETCHING & DEVELOPMENT

Sketched mockups, layouts and storyboards to communicate my ideas clearly and ensure approval prior
to execution. 

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©2020 by Alicia Prieto