GIOVANNI RANA

Agency: We Are Social NYC

Role: Art Director + Designer

While working for iconic Italian pasta brand Giovanni Rana, I had the opportunity to spearhead the content process from ideation to development to animation.  I relied on the client's signature food photography library to create eye-catching graphics and brought tortelloni to life with a stylized stop motion animation treatment.

This new approach made revealed a more relatable and playful side of Giovanni Rana and generated higher engagement and discussion amongst fans of the pasta.

Every month, I began by brainstorming and proposing a content plan to the marketing team, outlining creative ideas, visual references, social trends, and asset requests. 

IDEATION

Sketching mockups, layouts and storyboards allows me to communicate my ideas clearly and ensure approval prior to execution. 

SKETCHING + DEVELOPMENT

INSTAGRAM STORIES

Sharing the Giovanni Rana brand on Stories with holiday recipes and engaging recipes.

FACEBOOK COMMUNITY

This stop-motion treatment reflects the playful nature of the brand and highlights the beauty of the brand's highly stylized food photography. 

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©2020 by Alicia Prieto