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©2018 by Alicia Prieto.


Agency: We Are Social NYC

Role: Designer

As a designer working on Giovanni Rana, I ideated, art directed, designed and oversaw creative output for Giovanni Rana's various social media channels across Instagram Stories, Facebook Video, and Pinterest Posts. My responsibilities included putting together an ideation document with proposals, mood boards, asset requests and sketches to communicate the ideas to the client.

The output for this brand consisted of organic as well as paid social.

One of my responsibilities while working for this client was ideating monthly content calendars, which included creative ideas, visual references, and asset requests. 

Sketching mockups, layouts and storyboards allowed me to communicate what I intended to propose and ensure approval prior to execution.