Agency: We Are Social NYC
Role: Art Director + Designer
While working for iconic Italian pasta brand Giovanni Rana, I had the opportunity to spearhead the content process from ideation to development to animation. I relied on the client's signature food photography library to create eye-catching graphics and brought tortelloni to life with a stylized stop motion animation treatment.
This new approach made revealed a more relatable and playful side of Giovanni Rana and generated higher engagement and discussion amongst fans of the pasta.