Candy Cotton

Role: Digital + Motion Design

Creative Director: Ben Tan

Brand Voice: Melissa Kenny

ZitSticka is a tech-meets-skincare brand that works to destigmatize breakouts while delivering a variety of skincare solutions. I worked on everything from digital ads to social media graphics and assisted with the launch of their second product; acne-fighting skin supplement SKIN DISCIPLINE. 

DIGITAL ADS

I designed a variety of digital ads using a combination of brand photography, UGC, and existing footage. Being part of a small team meant making the most of what we had and finding creative ways to repurpose existing imagery. This is a small collection of the ads I created. 

Role: Designer 

Creative Director: Ben Tan 

Production: XK Studio
DOP: Wilson Cameron

Music/Sound: Zelig Sound

12 DAYS OF GIVEAWAYS

This was a holiday giveaway campaign for Zitsticka. We created short looping videos showcasing the items up for grabs and encouraged people to tag each other to enter. 

Role: Editing and Motion Graphics 

Videographer: Amanda Taylor Evans

'NO NORMAL' CAMPAIGN

This was a social-first campaign meant to dispel the myth that there is such a thing as "normal" skin. This was a way to spark conversations on mental health, skincare, and showcase the brand ambassadors as they spoke out about their own skincare journeys. 

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FUN STUFF

I also created memes and other fun things for the ZitSticka Instagram account and emails. 

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©2020 by Alicia Prieto